ROLE: Creative Direction, Copywriting, Search Optimization, Project Management
CREDITS: Dan Maguire, Franco Nieri, Katy Garrison, Katie Maguire
AMAZON OPTIMIZATION
In 2020, dpHUE made the decision to take control of their Amazon presence, a process that included a complete overhaul of all creative content on the platform.
Partnering with the dpHUE team, I led the development of the visual and verbal strategy that would bring the brand to life on Amazon. The goal was to create beautiful content that aligned with the brand’s presence on their other marketing channels.
BRAND EXPERIENCE
Focused on communicating simplicity, versatility, and ease of use, dpHUE’s Amazon listings combine branded imagery with quick-hitting educational content that empowers customers to take on hair color care with confidence. An updated Amazon storefront experience introduced a problem/solution navigation experience that ensures customers find the product they need to get the upper hand on their hair.