ROLE: Marketing & Creative Direction, Copywriting, Search Optimization, Project Management
CREDITS: Heather Raines, Katy Garrison
MARKETING DIRECTION
As director of marketing, I managed a team of 5 direct reports and multiple external partners. Together, we launched quarterly seasonal campaigns, developed new products, coordinated weekly circulars, and grew a loyalty program that accounted for over 70% of the total customer base and resulted in millions of dollars in sales.
CREATIVE DIRECTION
In 2018, working alongside local agency Brunet-García, I oversaw the development of a brand-positioning campaign that established Native Sun as the go-to for those looking for top-notch education and delicious, healthy food. We delivered a campaign based on the concept of unexpected but relatable life situations that could inspire the target audience to “Go Native”.
