ROLE: Creative Direction, Copywriting. Search Optimization, Project Management
OTHER CREDITS: Katy Garrison, Andrea Damico
AMAZON OPTIMIZATION
CREATIVE DIRECTION
Working closely with the Supergoop! team, I oversaw the development of the visual and verbal strategy that would bring the brand to life on Amazon. The goal was to deliver luxe, education-driven content aligned with the brand’s presence on their other marketing channels.
Focused on feel-good formulas and ultra-clean ingredients, Supergoop!’s Amazon listings combine beautiful, branded imagery with the SPF education needed to give customers the confidence to make a purchase.
Make it stand out
GUIDED SELLING
An innovative shade finder in Supergoop!’s A+ Content and storefront design ensures customers find the perfect product, even if they’re new to the brand.
BEST IN CLASS
In September 2020, Supergoop!’s CC Screen was awarded the “#1 New Release in Foundation Makeup” badge—well-deserved recognition for a shopping experience redefining SPF on Amazon.