ROLE: Brand Strategy, Copywriting, Project Management
OTHER CREDITS: Russel Quadros, Temper.is | Ben Windsor, Watch & Key
strategy DEVELOPMENT
After a brand identity audit and competitive analysis, we determined that it made sense to target the Asana user base rather than extending the messaging beyond the platform. Instead of trying to integrate with other project management tools, we would reposition Uniteable as the premiere meeting tool for teams using Asana.
concept & EXECUTION
We redesigned Uniteable’s brand identity to align with the expectations of Asana users; it needed to feel like part of the software, not just an integration. Choosing a brand design aesthetic that felt familiar and accessible, we focused on Uniteable’s website design, simplifying the experience and adding a dynamic explainer video that guides people through key features.
Uniteable’s new brand identity, website, and concise explainer video established them as a leading Asana integration.